everyday beauty, elevated
Our Culture
It is your hair, but better
At Theory On Main, we pride ourselves on delivering top-tier, hair and aesthetic services that meet the highest standards of the industry. Our range of hair services and top stylists ensures that every client will find the right fit for them, from the very first time visiting us.
WE LOVE DAVINES
Sustainably Sourced
We are committed to sourcing our hair products ethically, ensuring that everything we use not only enhances natural beauty but also supports sustainable practices. Our dedication to ethical sourcing reflects our values and care for the our clients, our stylists, and the environment.
Davines products are highly regarded for their commitment to natural, sustainable ingredients, effective formulas, and a focus on hair health and environmental responsibility.
Davines prioritizes using high quality, natural ingredients like botanical extracts, vitamins and minerals, while avoiding harsh chemicals.
Davines products are designed to nourish, cleanse, and revitalize hair, addressing specific hair concerns such as dryness, breakage, frizz and hair loss.
Custom Solutions
Tailored to You
With a focus on a specialized appointment for each client, we offer custom color and haircut/style services to align with who YOU are. Our highly trained stylists ensure that you stand out and thrive in recognizing and celebrating you.
Innovative Techniques
Meshed with sustainable practices
At THEORY ON MAIN, our stylists are passionate about blending innovation with sustainability. We stay ahead of trends with offering advanced cutting and coloring techniques- like dry cutting for precision shaping and customized balayage blending- to craft effortless current styles tailored to each guest. Rooted in the Davines philosophy, our approach combines artistry, eco-conscious practices, and continued education to deliver fashion-forward, healthy hair results.
Client Reviews
Client Booking Inquiry
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Our Story
Theory on Main is the second salon created by Noëlle Forster, an industry stylist with nearly 15 years of experience and a deep-rooted passion for growth, creativity, and connection. What began as a dream to build a space that elevated both clients and stylist, has evolved into thriving, education-focused second salon brand, committed to excellence.
Noëlle's mission is simple but powerful: to build powerhouse stylists through mentorship, ongoing education, and an environment that inspires confidence, artistry, and innovation. As a Davines Concept Salon, Theory on Main blends sustainable beauty with modern techniques—delivering current, personalized styles that feel effortlessly elevated.
More than just a salon, this space was designed as a community where clients feel seen and supported, and stylists are empowered to thrive. Whether you're behind the chair or in it, Theory on Main is where growth happens, and beauty begins.
